Real products for real farmers
When Rainbow Agro, a global leader in agricultural solutions, approached us to develop their biosolutions brand, we embraced the challenge of turning their vision into reality. The mission was to redefine agriculture through sustainable and innovative biosolutions. Our role was to transform this bold ambition into a brand that connects with real farmers who demand real, impactful products.
Under the claim “Rainbow Bio, because Bio is a way to grow,” we designed a powerful narrative that captured the essence of their innovative biological approach and their commitment to sustainability and growth. This claim became the foundation of the brand, reflecting a philosophy that intertwines progress with purpose.
Built upon the solid expertise and growth capacity of Rainbow, wehave developed the identity of Rainbow Bio as a vibrant and complementary extension. This brand reflects a vital energy, aimed at redefining the role of biologicals in agriculture. In a world where sustainability and efficiency are indispensable, Rainbow Bio emerges as a unique proposition, offering a new way to grow that combines the natural power of biologicals with a modern, transformative approach to facing future challenges.
The Heart of Rainbow Bio
In an environment where regulations, consumer demands, and the need for sustainability are transforming agriculture, biologicals not only offer efficiency but also open the door to higher-value markets. With Rainbow Bio, farmers and distributors find not just a solution, but a comprehensive strategy to position themselves at the forefront of growth and innovation.
At the core of Rainbow Bio is an energetic, creative, and powerful nature. These qualities inspired the brand’s identity, ensuring it mirrored the dynamic world of biosolutions. Our task was not only to develop a logo and name but to go further, creating a compelling story where Life is Bio. Drawing from their belief that biology drives the future of agriculture, we infused their brand identity with optimism and clarity.
From typography and color palettes to tone of voice, every detail highlighted the youthful energy and commitment to transformation. The result was a vibrant identity that celebrates progress and purpose.
A Colorful Identity
The branding process brought Rainbow Bio to life through a vibrant and dynamic identity. We created a colorful brand where spirals of color represent its very essence. These spirals symbolize the innovation, vitality, and sustainability that biosolutions bring to agriculture. The result is a design that is visually impactful and resonates deeply with the agricultural community.
Setting the Future in Motion
Beyond naming and logo creation, we helped build a brand story that aligns with Rainbow Bio’s forward-thinking vision. The result is a brand positioned to lead in biosolutions, inspiring farmers to grow smarter, stronger, and more sustainably.
With Rainbow Bio, we didn’t just create a brand; we helped create a movement. Because Bio is more than just a way to grow—it’s the only way.
DESIGNING THE SOLUTIONS, THE TURN OF THE LABELS
With the product portfolio at the heart of the campaign, we showcase how these solutions are designed to enhance profitability and competitiveness in the field, emphasizing the fundamental role biologicals will play in the future commercial success of our clients and partners.
In this way, we created the visual identity of the labels.
