After working with Selectis on the rebranding of their crop protection department, they were ready to show the public their new identity and begin operating under the new Selectis brand. Once the campaign was finalized, we organized their launch event to mark the beginning of a new era for them.
The event was hosted by the brand's executives, who delivered talks about the future of this new brand, its objectives, and the shared goal of growing together. Additionally, the event featured a talk relevant to modern times, offering a perspective on change and the future, particularly focusing on the evolution of technologies in today's world.
The event took place in Madrid at Palacio Neptuno, with an attendance of over 90 distributors eager to learn about the new brand. The night was a testament to change and the exciting things to come, as the Selectis team aimed to make everyone they work with feel like part of the Selectis family.