Merging creative perspective with strategic insights, Greener's mission is to create an agriculture brand that can interact with the farmer directly, honestly, and effectively. When we started working in the communication and integral strategy of Ascenza (Rovensa Group, Partners group), we focused on the farmer's vision and needs. We conceptualized a campaign that integrated print, digital, out of home media, direct marketing, face-to-face events, and spots. The result was an aspirational and sincere experience.
The claim aims to position the brand as the best balance between price, quality and efficiency.
Our strategy has been the thoughtful complement of a personal and strategic look at the agricultural market.
We develop special ads linked to each of the crops. Social media was the main channel of this communication campaign.
We develop guerrilla ads linked to each of our products that we communicate through social networks.
We produced a spot to tell in a simple and funny way the change of brand from Sapec to Ascenza. Nothing better than a farmer runner to show that farmers don't stop.