We actually love cross-country campaigns!

They allow us to literally DO  branding. Communicate the attributes that make it have a differentiating personality, creating brands that tell us what we care about..

BASF is a brand that has this clear. That is why every year we strengthen the link with farmers through campaigns where we spread the message of the most valuable work on earth: agriculture.

The whole agricultural initiative of "From the farm to the table" has marked this year's message, where we have sought to show a range of farmers, each with their own style and personality under the concept of "A farmer like you".

Under the slogan "Farmers like you doing the most valuable work on earth", we work in a super production. 12 actors representing the different functions that are developed in agriculture.

We had different profiles and very diverse, with the objective that any farmer could feel identified.

Thanks to a circular rails and a big team, we recorded all the characters in a way that they were appearing and disappearing one after the other, so that the story had an added value.

The Result

We achieve a powerful audiovisual piece, where in a very special way, we told the story from the perspective of a child, who was representing a consumer profile.

We also did a graphic campaing. We did a shooting in at the fields with all the characters.