BAYER
Unlocking potential, achieving extraordinary harvests
In an increasingly demanding market, Bayer faces the challenge of effectively communicating its cereal crop products. That's why, at Greener, we worked on creating a unique concept that captured the essence of Bayer's proposition.
Under the leadership of Liberator Pack, we emphasized the importance of this herbicidal solution and how it could boost cereal crop performance. With the digitalization tool FV and agronomic advice from FieldView and Yieldkit, farmers could have complete control and tracking of their crop development.
The central message was clear: "Unlock the potential of your cereal crop." By emphasizing the power of the Liberator Pack, we conveyed to farmers the idea that with this solution, they could maximize their production in a sustainable and balanced way.
Knowing that adherence to the Bayer Commitment was essential, we implemented a digital voucher system that incentivized farmers to join the program. This commitment went beyond the conventional, aiming to achieve maximum performance and ensure the sustainability of production.
To further reinforce the message, we utilized different communication channels, including WhatsApp, social media, email campaigns, and signage at sales points. Special social media pieces were even created to increase the impact and visibility of the Bayer Commitment.
We went beyond digital communication. Two specially branded vans toured the fields for two weeks, providing a unique experience to farmers and reinforcing Bayer's comprehensive solution message.
