Uniqlo

Active U by Sara Carmona

At Greener we know unity is strength, and that's why we wanted to get together with La Maquista to organize an event that brings more strength than ever: Active U Collection by UNIQLO! 

La Maquinista reopened their doors again meanwhile UNIQLO opened a new store at the mall, so we took that chance to promote good healthy habits and bring inspiration to people.

What did we do?

We launched with UNIQLO the Active U collection through a sports event made by our consumers. This was very encouraging since we have lived one of the most challenging years. But we made it, thanks to La Maquinista, UNIQLO and Sara Carmona. Yes, Sara Carmona was our special guest!

Sara Carmona is a known digital fitness influencer. She is a fully professional and talented expert related to sports, which means a whole inspiration not only for women but also for everyone. 

We invite a selected group of customers to a fitness session with Sara Carmona outside the Uniqlo store at la Maquinista. See below the results!

Sara was also interviewed by Alberto Martín, Marketing Manager at UNIQLO. They talked and discussed the meaning of achieving challenges, the importance of fitness and having healthy habits. Besides, she could present her last book release called “¡Arriba! El reto eres tú”, and customers had the opportunity to get their books signed.

Communication Campaign

From Greener we built an entire communication campaign that was promoted on social media and at physical spots. To do that, we worked with a team of experts in each field such as branding, creativity, design, edition, production, and communication. 

We are very happy to show you below the results of this campaign, which help us to arrive at our customers heart to inspire them with the message of the campaign.