UNIQLO x HEATTECH

It's your heat

Uniqlo combines technology, quality, and warmth. On the occasion of the launch of its Heattech collection, we developed a campaign starring Javi Fernández. Who better than a skater to talk to us about keeping warm. We make a photo production linking each Heattech outfit to a different time of the day. The campaign was spread on social media and fashion media.

The perfect journey!

As part of the campaign, for several weeks Uniqlo sponsored an ice rink in the heart of Madrid. We invite consumers to skate with Javi Fernández. There were falls and laughter.

To warmly celebrate winter.  In addition to skating with Javi Fernandez, we welcomed consumers with a Uniqlo outfit specifically designed for the occupation.

Everyone had the opportunity to meet Javi Fernandez. Creating a unique experience between Uniqlo and its consumers is the main objective of the events we organize.

nextLiving in the air
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