What is the secret to a perfect vineyard? Wine growers know it: generation after generation they pass on the know-how of how to have a perfect vineyard. On this occasion, together with BASF, one of the leading brands in agricultural solutions, we seek to connect with the winegrower from a place that he recognizes as his own: the family. We made a commercial starring a family of winegrowers, we told their story and showed their achievements. Don't miss the campaign.