A well-known and experienced Spanish company, specialized in crop protection and products for growers, was planning a rebranding, and they approached us to help them launch a campaign centered on this rebranding.
Their goal was to become a more relevant and modern brand, aligned with current challenges in the agricultural sector. However, they didn’t want to lose their human touch. Known for their closeness, attention to detail in their products, and commitment to both consumers and the agricultural community, it was important that these values remained at the core. We wanted to capture all of this in a fresh, modern approach while ensuring they continued to embody the essence of being “Aquí a Mano,” or “Here, close to you,” as they have always been. This sentiment became the central claim of the campaign.
Our aim was to create a campaign that not only communicated this transformation but also celebrated the emotional journey of growth. The starting point of this campaign was the main spot, introducing the new brand and blending the emotional aspects of being there for their people with the need for innovation, growth, and improvement.
Another approach we took to bring the campaign's concepts to life was through a graphic campaign that highlighted both the brand and its products. We began with visuals introducing Selectis in a broad sense, gradually narrowing the focus to specific products on a case-by-case basis.
At the heart of this campaign is the symbol of hands. A hand to help you, to support you through good and challenging times; a hand by your side, embodying the role Selectis strives to fulfill. All the visuals center around images of hands offering the products we need to grow and thrive.
Additionally, we developed a more technical set of portfolio graphics designed to demonstrate which products are suited for specific crops, providing clear and practical information for growers.
To extend the reach of these assets, we created social media adaptations, ensuring they are versatile and suitable for a variety of platforms. This allows the campaign to connect with a broad and diverse audience.
To ensure a strong digital presence, we decided to adapt some of these concepts into video formats. This approach allowed us to communicate effectively about what’s coming with Selectis through social media. We created a series of engaging and fresh video pieces designed to be both informative about the products and the company and appealing for social media platforms.
We developed visually striking content to make a memorable impact and lighter, fun pieces that still conveyed essential product information. This combination ensured a balanced and dynamic social media presence.
A key element of the campaign for social media is the bumper. We created bumpers to adapt the graphic concept into a lighter, more playful format that performs well on social media and web platforms. These bumpers are designed to be visually engaging while still delivering clear and informative messaging.
Overall, the campaign is highly comprehensive, offering a variety of assets designed for different platforms to reach a broader audience. Its visually appealing style blends practicality with clarity, making it easy for viewers to grasp the key details and quickly understand where and how the products are used.
