BAYER
A solution for your entire cereal cycle
Bayer set out to offer farmers a complete solution for the entire cereal crop cycle, highlighting the effectiveness of its products and services, as well as its commitment to sustainability.
To deliver this message effectively, Greener devised a campaign that highlighted the importance of achieving maximum yields in a sustainable way. We focused on highlighting digital tools such as FieldView, the efficacy of Bayer's herbicides and fungicides, along with the valuable agronomic advice they offer. These elements were presented as the complete set of integrated solutions for cereal cultivation.
A solution for your entire cereal cycle
We designed striking images that conveyed the idea of a complete and prosperous cereal growing cycle, using vibrant colours and eye-catching graphics.
To reinforce the brand's presence at agricultural events, we created promotional kits bearing the campaign image, providing key information about Bayer's solutions and generating direct interaction with farmers.
The campaign succeeded in highlighting Bayer's value proposition as a integral solution for the cereal crop cycle, generating greater brand awareness and increased adoption of its products and services. Farmers showed greater interest in the Gold, Silver and Bronze promotions, recognising the added value they offer to optimise cereal production in a sustainable way.
Through a combination of creativity, strategy and execution, we connect with farmers and help them reach their full productive potential in a sustainable way.
