Our commitment to farmers is total! We have been visiting them for many years. On this occasion, together with Ascenza, we have started a dialogue with different representatives of the agricultural market: distributors, farmers, technicians, and sellers.

Each of them has told us about their relationship with the brand and thoughts about the agriculture market. They have given us their opinions and confessed their needs; and we explored in-depth growers' beliefs. And so which were the results? More than 50 interviews were communicated through the leading media, online and offline. We are very proud to show it to you below!