La Maquinista
Moving is fun at La Maquinista
At Greener, we know that we only exist if we move, and for us, force, energy, vitality, and freedom mean movement. Summer is coming, and we want all the consumers of La Maquinista to be part of our movement.
For this reason, we have organized a cycle of sporting events where everyone is invited: adults, children, women, grandparents and grandmothers. This event involves a series of different activities such as Zumba, yoga, and full-body. Among others, we have created "Moving is Fun", because definitely what we want to prioritize is actually having fun.
What did we create?
We created a concept, creativity and a whole powerful image. We carried out the call to action through a video campaign and a photo production.
Every Saturday in the morning, there were many activities for each passion, just like yoga, fitness, zumba and shuffle dance. Everything has set up thinking of our participants with a welcome kit.
This campaign had a length of 2 months made of more than 10 teachers and more than 200 consumers. We communicated the activities all over Barcelona through all media channels: online and offline.
In addition, we had a special guest with us, Mark Tore, who made over 100 million people dance. What a surprise! The feedback was super good generally, and people wanted him to come back. We keep it for future events!
We had collaborations!
We have worked with several brands such as Lush, Rituals, The Tea Shop, Ocean 52 and Hemma who provided us with excellent products perfect for our participants.
Definitely, that made the experience even funnier so participants had the opportunity to fresh themselves with drinks, get energy based on quality nutritional food products, perhaps have a recovering Tea, etc.
It was an incredible experience, not only because we had fun - which was our main goal - but also because we played sports, learnt good new nutritional habits, and we talked and met many inspiring people whom we are already looking forward to seeing again.
