For the first anniversary of Uniqlo's store in Barcelona, we have set up a campaign that gathers all the people who have collaborated with the brand so far, such as advertising agencies, actors, actresses, influencers, photographers, fashion stylists, designers, illustrators, and sports coaches.
Through the concept 365 U, we have wanted to inspire a message of teamwork and effort, so we all together have made possible the UNIQLO family since its opening.
A photo campaign with more than 50 people wearing a fully UNIQLO outfit and a flagship cube of the brand. During the anniversary’s day, we had a party in the store for more than 500 people.
The whole event was an incredible experience inspiring people, and a really delightful time. We expect to live it again very soon!
On the specific day of the anniversary, we organized a party in the store for more than 500 people.