PRECEON & DEKALB
Designing Presence at the International Meeting Point of Agriculture
At Greener, we collaborated with DEKALB for its presence at FIMA 2026, one of the most important international trade fairs in the agricultural sector. Our role focused on the design and development of the stand’s graphic panels, ensuring strong brand visibility and visual coherence within the exhibition space.
Held in Zaragoza, FIMA 2026 brings together professionals, manufacturers, and distributors from around the world to showcase the latest innovations in agricultural machinery, technology, and solutions shaping the future of farming. As a key reference event in the industry, the fair offers leading national and international brands a powerful platform to connect, present, and grow.
A Stand Built Around Innovation and Trust
Our challenge was to translate DEKALB’s positioning — innovation, expertise, and reliability — into a physical space that would stand out within such a competitive and high-level environment.
We designed a stand that combined strong brand visibility with a welcoming and functional layout, creating an environment that encouraged interaction, conversation, and product discovery. Every element was carefully crafted to reinforce DEKALB’s identity while ensuring a clear and impactful presence within the exhibition space.
From Concept to Experience
The result was a dynamic and visually cohesive stand that strengthened DEKALB’s presence at FIMA 2026, supporting meaningful connections with farmers, distributors, and industry professionals.
Through strategic design and attention to detail, we helped transform DEKALB’s participation in FIMA into more than just a presence — into a branded experience aligned with the future of agriculture.
